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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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This course has provided me with more of an outlook of who I want to become as a counselor in the Psychology/ Social Work field. This course gave me an opportunity to research different fields of Psyc...

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Discussion 8

This course has provided me with more of an outloo

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Writers have long dealt with characters that have gone through major changes. It is often said that in life change is the only constant and so it has been noted how people have gone through major tran...

Essay 3
Essay 3

Writers have long dealt with characters that have

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1) Correlation refers to the statistical relationship between two entities. In other words, it’s how two variables move concerning one another. This means the two variables moved either up or down in...

Discussion 9
Discussion 9

1) Correlation refers to the statistical relations

Mid Term Assignment

Mid Term Assignment

Q Mid Term Assignment_MKTG201 I004_Babila - For the Mid-term you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competition's product. 1) Define and explain each of the following tools/concepts below. • The strategic planning process • S.W.O.T • Market Segmenting • Target Marketing • Product Positioning • Offerings: —product, price, and service. 2) Use two or more of the concepts from part 1 in your product assessment. 3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing

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This mid-term assignment deals with first explaining various marketing tools and concepts such as SWOT, Segmentation, Targeting, Positioning and offerings among others that are used and applied by the organizations while chalking out marketing strategies and subsequent its execution. Secondly, a new product is developed and some of the prior explained tools have been used to formulate a marketing plan for the new product. Here, I have shown how I would segment, target and position the product that I have created for the sake of this assignment. Lastly, the assignment also throws some light on the different issues that have to be faced by the marketers while marketing digitally and by being online.