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Mid Term Assignment

Mid Term Assignment

Q Mid Term Assignment_MKTG201 I004_Babila - For the Mid-term you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competition's product. 1) Define and explain each of the following tools/concepts below. • The strategic planning process • S.W.O.T • Market Segmenting • Target Marketing • Product Positioning • Offerings: —product, price, and service. 2) Use two or more of the concepts from part 1 in your product assessment. 3) Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing

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This mid-term assignment deals with first explaining various marketing tools and concepts such as SWOT, Segmentation, Targeting, Positioning and offerings among others that are used and applied by the organizations while chalking out marketing strategies and subsequent its execution. Secondly, a new product is developed and some of the prior explained tools have been used to formulate a marketing plan for the new product. Here, I have shown how I would segment, target and position the product that I have created for the sake of this assignment. Lastly, the assignment also throws some light on the different issues that have to be faced by the marketers while marketing digitally and by being online.